The main problems with this add is that it does not tell exactly what it is selling. It is very possible that many people do not know what cub cadet is or what it is they make or sell. It does not violate that rule of clutter on the add, which is a good thing. They do not make the message in the add clear, so people may be unsure what they are trying to market. But I also think that maybe they are doing this on purpose to try and get you to click on it, like it says in the add. They might be using this to make people curious so that they check out the product. I got this add from bassproshop.com.